A fintech pitch usually speaks to the person swiping the card. PimPay needed to speak to the person behind the counter instead.
Most payment apps are built for consumers first, merchants second. PimPay flips that order, and the brochure had to prove it fast. Each spread answers one question a small business owner would actually ask, like fees, payout speed, or "is this even a bank," turning the document into a conversation instead of a pitch.
The visual system backs up the same idea. A warm orange, taken from the logo, replaces the cold blues most fintech brands default to, and photos of real merchants keep the focus on people, not screens. Red underlines under each heading make the copy easy to scan.
The pricing and trust sections stay just as direct: clear plans, a straight answer on banking status, and licensing explained in plain language.
The result feels less like marketing and more like a merchant getting the honest answers they came looking for.
CLIENT
PimPay
PROJECT
Product Launch Brochure
SOFTWARE
Adobe Illustrator
Adobe Photoshop
