Nobody falls in love with a sponsorship package. They fall in love with the game.
MTR7 needed to present a business built around football without letting the business become the story. Behind the events are tickets, sponsors, broadcasts, activations, audiences, and revenue. But none of those things matter without the emotion that makes people care about football in the first place.
The design starts there. Rather than opening with what MTR7 sells, the presentation begins with what football means: passion, iconic players, unforgettable moments, and memories shared by millions of fans. Only after that emotional foundation is established does the deck reveal the machinery behind it, positioning MTR7 as the company that turns those memories into live experiences and commercial opportunities.
The visual language follows the same progression. Large statements and iconic imagery create the energy of a football campaign, while the later sections become more precise, bringing in audience figures, event results, assets, and partnership models. Information builds credibility, but emotion creates the reason to believe.
The result is a business presentation that never quite stops feeling like football. The commercial proposition is there, clearly and deliberately, but it remains connected to the thing that gives it value in the first place: the passion of the people watching.
CLIENT
MTR7
PROJECT
Sports Entertainment / Business Presentation
SOFTWARE
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
