The challenge was building a visual language that a CFO and a diversity director could both engage with on equal terms — without the design taking sides.
Some subjects arrive with visual assumptions attached. A report on women's reproductive health and brand image could easily default to a predictable aesthetic, one that signals advocacy rather than business analysis, losing credibility with the audience it needs to reach.
The Corporate Social Value Index required rigor to match its content: a benchmarking study on how social issues shape brand perception. Working within NYU SPS guidelines, every decision served neutrality — a restrained palette, clear hierarchy, data visualizations built for legibility over expression.
The real challenge was building a visual language a CFO and a diversity director could both engage with equally, resisting the visual shortcuts socially themed content tends to attract.
The result treats its subject with the seriousness it deserves. And earns the attention of the business leaders it was written for.
CLIENT
NYU School of Professional Studies
PROJECT
Corporate Social Value Index Report
SOFTWARE
Adobe InDesign
Adobe Acrobat Professional
