Insurance is a category built on fine print. VantageOne needed a brochure that felt like relief instead.
Expats navigating Singapore's insurance landscape are already managing enough complexity: a new country, an unfamiliar system, a language of exclusions and waiting periods.
The brochure's job was to lower that temperature on sight. A warm gold paired with a deep navy replaces the cold blues typical of the category, softened further by blurred motion photography of people moving through open, light-filled spaces — a visual cue for a life in motion, not a risk to be managed.
Each insurance line: IPMI, maternity, travel, pets, gets its own icon and consistent card structure, turning a dense product catalog into something scannable, almost reassuring. Long lists of benefits are broken into short, bolded headlines with a single supporting line beneath, so density never reads as clutter.
The result speaks to the emotional reality of the audience, from uncertainty to distance from home,while still delivering the structured clarity an insurance buyer needs to make a decision.
CLIENT
VantageOne
PROJECT
Corporate Sales Collateral
SOFTWARE
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat Professional
